Cucal Cucarachas is an insecticide produced in Spain. The basic idea is the perspective of a dead cockroach, lying on it’s back, which shows us the immediate effect of the product. In 3D/CGI Yucon made the basic construction for the bathroom and kitchen, they have done a great job. In post-production Postworks was responsible to give both images the look and feel of photography. We did this by adding a photography grading and placed textures and structures containing lots of daily use which mostly came from our archive. Some elements were needed to photograph to make the whole complete. The supervision was by TBWA.
Production company: Artbox • Client: TBWA Düsseldorf • Postproduction: Postworks Imaging • CGI-3D: Yucon 3D/CGI