This project was created as a promotional campaign for Citroen C2, the urban sportscar. Both “Eat Me” and “Kick Me” were shot in New York from a helicopter. The word size and shape were decided with guidance of 3D. In Photoshop all the photographic elements and textures where placed from the original buildings. A long search to find the perfect elements from the photographed archive. Lots of space had to be created and many existing buildings where moved to allow the words to be placed. This project was a big challenge to do and was absolutely groundbreaking. A classic series which today is still eye-catching.