V POSTWORKS IMAGING! De Bijenkorf, Jaap Vliegenthart.
DE BIJENKORF, 3 Dolle Dwaze Dagen
This project was created for De Bijenkorf, which is a large Dutch shopping mall chain. The idea was to create visuals that showed the inside of the shopping malls as an Esher styled interior, where all rooms and places connected to each other and floors connected to each other in weird ways. Showing the wide diversity of offered products.
Photography: Jaap Vliegenthart • Postproduction: Postworks Imaging • Agency: Y&R Amsterdam
Bijenkorf women department
Bijenkorf women department
Bijenkorf women department
Bijenkorf women department
The woman's departement showing sexy lingerie, trendy clothing and jewelry. But also well known cosmetics and delicious perfume.
Bijenkorf shopping mall
Bijenkorf shopping mall
Bijenkorf shopping mall
Bijenkorf shopping mall
A small view on the Bijenkorf her diversity, a bookstore, music, delicious pastry and after shopping a drink and freshly made food in the cafeteria.
Bijenkorf men department
Bijenkorf men department
Bijenkorf men department
Bijenkorf men department
The men's department showing stylisch suits, clothing, liquors and to finish it with exclusive watches and fashion accessories.
Because the Bijenkorf is very crowded during the day it was decided to do the photography shoot in the middle of the night. The sales could just carry the day and at night there was balance to photograph every department systematically. For each of the 3 photo’s polaroids where made first to take control in light and color balance. During the shoot Jaap Vliegenthart did rough sketching with the polaroids to make sure everything felt together as required under the principle of Escher. This was in the analogue era where everything on forehand had to be perfect.

Citroen C2 Eat ME, rough sketch:

De Bijenkorf, layout
De Bijenkorf, layout
De Bijenkorf, layout

Bijenkorf, layout’s:

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